Content Strategist - Greater China
ABOUT THE ROLE
As the Content Strategist, you will be responsible for developing and leading our content strategy to drive brand awareness, engage our target audience, and ultimately support our business objectives in the China market. This role requires a deep understanding of the Chinese digital landscape, with a primary focus on WeChat and other key social media platforms.
Responsibilities:
- Develop and implement GCN-specific content strategies aligned with overall business objectives.
- Collaborate with the global marketing team to localize and adapt global campaigns for the GCN market.
- Analyse market trends, competitors’ activities, and customer behaviors to identify opportunities and challenges.
- Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to pipeline growth.
- Define the strategy, tone, and voice for the company’s WeChat presence and develop the business content plan.
- Manage end-to-end digital media activities on WeChat, including content creation, scheduling, and daily publishing.
- Develop a detailed execution plan for WeChat marketing, incorporating strategy, tone, and voice.
- Continuously monitor market trends, competitors' activities, and customer behaviours to stay ahead of opportunities and challenges.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5-10 years of experience in content strategy and creation, with a focus on the China market.
- Native-level proficiency in Mandarin Chinese, with strong written and verbal communication skills in English.
- Proven experience in marketing roles, preferably in the technology or fintech industry.
- Strong understanding of WeChat platform functionality and best practices for content distribution. Knowledge of other Chinese Social Media platforms such as RedBook and Baidu are a plus.
- Familiarity with creating video content for WeChat and other Chinese social media platforms.
- Data-driven mindset with the ability to analyze content metrics like views, engagement, and conversion rates.
- Excellent communication and interpersonal skills.
- Demonstrated ability to lead and collaborate with cross-functional teams.
- Flexibility to adapt to a fast-paced and dynamic work environment.
- Ability to stay up-to-date on content trends and adapt accordingly.
Key Responsibilities
Responsibilities:
- Develop and implement GCN-specific content strategies aligned with overall business objectives.
- Collaborate with the global marketing team to localize and adapt global campaigns for the GCN market.
- Analyse market trends, competitors’ activities, and customer behaviors to identify opportunities and challenges.
- Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to pipeline growth.
- Define the strategy, tone, and voice for the company’s WeChat presence and develop the business content plan.
- Manage end-to-end digital media activities on WeChat, including content creation, scheduling, and daily publishing.
- Develop a detailed execution plan for WeChat marketing, incorporating strategy, tone, and voice.
- Continuously monitor market trends, competitors' activities, and customer behaviours to stay ahead of opportunities and challenges.
About Algomarketing®
Join Algomarketing: Empowering Marketers and Sales through Innovation
At Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.
We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.
Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.
Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
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